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country rankings

Latest country rankings and country reputation indices measuring the attractiveness and competitiveness of countries and nations. Essential information for country branding and public diplomacy professionals.

Research Insights

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

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Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Uncategorized

Country Brands: Nation Branding En Vogue (Again)

Florian Kaefer -
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Research Insights

Country Reputation: Sweden Tops 2016 RepTrak Ranking

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2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
Interviews

Simon Anholt on the Good Country Index and the Global Vote

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Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Expert Advice

How to Use Place Brand Rankings

TPBO -
Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Expert Advice

National Prosperity Explained: The 2015 Legatum Prosperity Index

TPBO -
Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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