Country Rankings
Latest country rankings and country reputation indices measuring the attractiveness and competitiveness of countries and nations. Essential information for country branding and public diplomacy professionals.
RepCore Nations 2025 Ranking: How the World Views Its Leading Economies
Summary of key insights from the RepCore Nations 2025 Ranking by Reputation Lab. Switzerland leads, USA’s reputation declines.
2025 IMD Competitiveness Ranking: Which Countries Lead – and Why
Discover the most competitive countries in 2025, according to IMD. Explore key trends, top performers, and why institutional agility drives success.
World’s Happiest Countries 2025: Top Ten, Trends and Key Takeaways
Explore the key trends and top-ranked countries in the World Happiness Report 2025, highlighting the global state of well-being and factors influencing happiness.
Global Soft Power Ranking 2025 and Insights from the Summit
Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.
Good Country Index 2024: Finland Leads, Followed by Sweden and Germany
Explore key insights from the Good Country Index 2024 by Simon Anholt. Discover which countries contribute the most to the global good.
Anholt Nation Brands Index (NBI) 2024: Key Highlights and Trends
Explore key insights from the Anholt Nation Brands Index (NBI) 2024: Japan, Germany, Italy and Switzerland lead the way.