Country Rankings

Latest country rankings and country reputation indices measuring the attractiveness and competitiveness of countries and nations. Essential information for country branding and public diplomacy professionals.

Insights & Perspectives

Why Innovation Leadership Does Not Always Build Nation Brand Equity

Editorial Team -
China tops the 2026 Global Soft Power Index for innovation, but the gap between perception and brand equity reveals what place brand teams often overlook.
Insights & Perspectives

Rankings vs. Reality: What the Latest Nordic Sustainable Development Report Means for Country Brands

Editorial Team -
What the latest Nordic Sustainable Development Report reveals about country sustainability performance, and what this means for country brands and place branding.
Insights & Perspectives

Stability as the New Currency: IMD World Talent Ranking Highlights Shift in National Reputation

Editorial Team -
Editorial briefing on what the IMD World Talent Ranking 2025 means for country brand performance and talent attractiveness positioning.
Insights & Perspectives

The US in Decline as Hard Power Returns — Brand Finance Global Soft Power Index 2026

Editorial Team -
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
Insights & Perspectives

RepCore Nations 2025 Ranking: How the World Views Its Leading Economies

Editorial Team -
Summary of key insights from the RepCore Nations 2025 Ranking by Reputation Lab. Switzerland leads, USA’s reputation declines.
Insights & Perspectives

2025 IMD Competitiveness Ranking: Which Countries Lead – and Why

Editorial Team -
Discover the most competitive countries in 2025, according to IMD. Explore key trends, top performers, and why institutional agility drives success.
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