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country rankings

Latest country rankings and country reputation indices measuring the attractiveness and competitiveness of countries and nations. Essential information for country branding and public diplomacy professionals.

Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Insights & Advice

Place Brand Rankings and Indices: Overview

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Place brand rankings and indices can be useful tool for countries, cities and destinations to find out how they perform, also in comparison with...
Insights & Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

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David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Insights & Advice

Good Country Index 2020: Simon Anholt Shares Key Insights

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Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
Insights & Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

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Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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