Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Lucía Pinto on Developing Coquimbo Region as Astrotourism Destination
Lucía Pinto is the Indendente of Coquimbo region and as such its highest authority. In this interview she tells us why Coquimbo is predestined as the place in the world to go to for a glimpse at the stars and the universe.
Chile: Reaching for the Stars with Astrotourism
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
City Branding: Which Factors Are The Most Crucial For Your City Brand?
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.