Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Why Place Branding And Football Are More Similar Than You Might Think: Recap International Place Branding Event Liverpool 2018
Noémie Condomines shares her key takeaways from the International Place Branding Conference which took place in Liverpool in May 2018.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Karmen Mentil on Sustainable Mobility and Responsible Tourism in the European Alps
Karmen Mentil of Alpine Pearls on why the industry's habit of treating destinations as tourism spaces rather than living spaces is the main barrier to DMOs taking on destination management.
Maja Pak on Slovenia, Destination Marketing and Sustainable Tourism Strategies
Maja Pak, Director of the Slovenian Tourist Board, on the Green Scheme of Slovenian Tourism, why the focus is shifting from marketing to management, and building trust-based relationships DMOs were never asked for before.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.