- Introducing: World's Best in Place Branding -
Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Malcolm Allan on City Branding and Placemaking in Great Britain
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Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Atlantic City Branding – AT Brand Project Fosters Collaboration
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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
How to Develop a City Branding Strategy: Example Cork, Ireland
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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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