Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Martin Nydegger on Tourism Sustainability Strategies and Trends in Switzerland
Martin Nydegger, CEO of Switzerland Tourism, on why a national marketer funded by its own regions was never only a promoter, and why he rejects the idea that Switzerland has an overtourism problem.
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Michael Dodds on Destination Sustainability Strategies in France
Michael Dodds on branding Normandy and Brittany, why what is good for visitors should be good for locals, and the political obstacle: tourist office directors are ready to be destination managers, but the role is not yet accepted.
Why Place Branding And Football Are More Similar Than You Might Think: Recap International Place Branding Event Liverpool 2018
Noémie Condomines shares her key takeaways from the International Place Branding Conference which took place in Liverpool in May 2018.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Karmen Mentil on Sustainable Mobility and Responsible Tourism in the European Alps
Karmen Mentil of Alpine Pearls on why the industry's habit of treating destinations as tourism spaces rather than living spaces is the main barrier to DMOs taking on destination management.