Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Peter Brandauer on Soft Mobility Tourism in Werfenweng, Austria
Peter Brandauer, mayor of Werfenweng, on building a car-free holiday concept from 1994 onwards, why the village refuses projects that depend on public funding, and resident numbers rising in an Alpine village.
Theo Schnider, Director of UNESCO Biosphere Entlebuch in Switzerland
Theo Schnider on how Entlebuch turned a conservation ruling into the world's first biosphere reserve created by popular referendum, and why sustainability cannot be prescribed from above.
Martin Nydegger on Tourism Sustainability Strategies and Trends in Switzerland
Martin Nydegger, CEO of Switzerland Tourism, on why a national marketer funded by its own regions was never only a promoter, and why he rejects the idea that Switzerland has an overtourism problem.
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Michael Dodds on Destination Sustainability Strategies in France
Michael Dodds on branding Normandy and Brittany, why what is good for visitors should be good for locals, and the political obstacle: tourist office directors are ready to be destination managers, but the role is not yet accepted.