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Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.

Petra Trimborn on Destination Branding and Sustainability in Germany

Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.

How LIKE BERLIN Helps Residents Express their View on City Identity

In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.

Christof Biggeleben about City Branding, History and Berlin

Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.

Why Germany First in 2014 Nation Brands Index Is Good News

Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.

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