Germany
Germany: Place brand insights and thoughts on the German nation brand, Germany’s country branding, reputation and positioning as country-of-origin.
Frankfurt – City Performance, Brand Strength and Reputation
What leading rankings say about Frankfurt: its sustainability, city brand strength and attractiveness for talent, investors, and reputation.
Hamburg: City Brand, Positioning and Reputation
Hamburg: followed since its move from destination marketing to city branding, most recently with Hamburg Marketing in 2026.
Düsseldorf – City Performance, Brand Strength and Reputation
Explore Düsseldorf's attractiveness for investors, talent and locals, according to rankings and indices: its brand strength and reputation.
Berlin – City Performance, Brand Strength and Reputation
Explore Berlin's economic performance, its sustainability, city brand strength and reputation, according to leading rankings and indices.
Munich – City Performance, Brand Strength and Reputation
Explore Munich's attractiveness for investors, talent and visitors, according to leading rankings: its city brand strength and reputation.
Germany – Country Performance, Brand Strength and Reputation
Snapshot of global rankings on Germany: its economic performance, sustainability, country brand strength, soft power and reputation.