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Germany

Germany: Place brand insights and thoughts on the German nation brand, Germany’s country branding, reputation and positioning as country-of-origin.

Case Studies

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
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City Branding Challenges: 4 Lessons from Hamburg, Germany

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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Expert Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Interviews

Petra Trimborn on Destination Branding and Sustainability in Germany

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Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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