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Germany

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.

City Branding Challenges: 4 Lessons from Hamburg, Germany

Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

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