Germany | The Place Brand Observer

8 City Marketing Trends and Developments to Watch

10 October 201721 August 2019 The Editorial Team city brand, city marketing, Europe, Germany, strategy

City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).

Interviews

Peter Pirck on City Branding Practices and Trends in Germany

21 September 201710 May 2020 The Editorial Team Berlin, city, city brand, city brand professionals, city marketing, Germany, Hamburg, place brand consultants, premium access, strategy

Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.

Place Brand Image Research Insights

2017 Country Reputation Ranking: Leaders, Highlights and Trends

29 August 20173 September 2019 The Editorial Team Canada, China, country image, country rankings, Germany, reputation, Russia, Spain, Switzerland, UK, USA

Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.

Interviews Regional Branding

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

10 August 201710 May 2020 The Editorial Team city marketing, Europe, Germany, marketing, Netherlands, place brand researchers, premium access, region

Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.

Interviews Regional Branding

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

13 July 201710 May 2020 The Editorial Team Europe, Germany, Netherlands, place management, premium access, region

Conny Moonen, Head of Connect Limburg, the Dutch region’s place brand management organization, discusses regional branding challenges, opportunities and trends.