Place brand insights, strategies, stories and examples
Germany: Place brand insights and thoughts on the German nation brand, Germany’s country branding, reputation and positioning as country-of-origin.
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
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Conny Moonen, Head of Connect Limburg, the Dutch region’s place brand management organization, discusses regional branding challenges, opportunities and trends.
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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
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