- Introducing: World's Best in Place Branding -spot_img

Germany

Germany: Place brand insights and thoughts on the German nation brand, Germany’s country branding, reputation and positioning as country-of-origin.

Book Reviews

8 City Marketing Trends and Developments to Watch

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City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
Interviews

Peter Pirck on City Branding Practices and Trends in Germany

TPBO -
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Research Insights

2017 Country Reputation Ranking: Leaders, Highlights and Trends

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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Interviews

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Interviews

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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