Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Gustavo Koniszczer
What does it take to create a strong country brand? Gustavo Koniszczer knows. Explore his work with FutureBrand and his speaker profile here.
Bogotá – City Performance, Brand Strength and Reputation
Explore Bogotá’s economic and sustainability performance, attractiveness for investors and talent, its city brand strength, and reputation, according to leading rankings.
Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management
Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Chile: Country Brand, Positioning and Reputation
Chile: a stable democracy with a values-based brand, still unknown to much of the world.
Adriana Acosta
Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.