- Introducing: World's Best in Place Branding -
Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story
TPBO -
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Montevideo City Profile: Economic Performance, Brand Strength, Reputation
TPBO -
Montevideo: how attractive is Uruguay's capital city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Montevideo's economic performance, its sustainability, quality of life and innovations strength.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential
TPBO -
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
NEW: Story Competition!