Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Chile – Country Performance, Brand Strength and Reputation
Explore Chile's economic performance, its country brand strength, soft power, sustainability and reputation, according to leading rankings.
Adriana Acosta
Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Mexico City – Economic Performance, Brand Strength and Reputation
Explore Mexico City's economic performance, livability, brand strength and reputation, according to leading rankings and indices.
São Paulo – City Performance, Brand Strength and Reputation
Explore São Paulo's economic performance, city brand strength, sustainability and reputation, according to leading rankings and indices.
Buenos Aires – City Performance, Brand Strength and Reputation
Explore Buenos Aires - its economic performance, city brand strength and reputation, according to international indices and studies on livability, innovation, city brand strength, economic development, sustainability, attractiveness or talent, visitors, locals.