Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Mexico City – Economic Performance, Brand Strength and Reputation
Explore Mexico City's economic performance, livability, brand strength and reputation, according to leading rankings and indices.
São Paulo – City Performance, Brand Strength and Reputation
Explore São Paulo's economic performance, city brand strength, sustainability and reputation, according to leading rankings and indices.
Buenos Aires – City Performance, Brand Strength and Reputation
Explore Buenos Aires - its economic performance, city brand strength and reputation, according to international indices and studies on livability, innovation, city brand strength, economic development, sustainability, attractiveness or talent, visitors, locals.
Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin
Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
Colombia: Country Brand, Positioning and Reputation
Colombia: fifteen years of consistent country branding to replace an image formed during decades of conflict.
Costa Rica: Country Brand, Positioning and Reputation
Costa Rica: a country brand built on decisions older than the brand, now telling a second story about investment.