Melbourne
Melbourne: Learn about latest city brand insights and thoughts on the place branding of Melbourne, its reputation as city to live and study, and its positioning as popular city destination in Australia.
Melbourne – City Performance, Brand Strength and Reputation
Explore Melbourne's economic performance and sustainability, its livability, city brand strength and reputation according to leading rankings.
4 Things Australia Can Teach Asia in City Branding – And Vice Versa
Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
How to Develop an Innovation Placemaking Strategy in Five Simple Steps
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Book Review: The Place Economy – Placemaking by Andrew Hoyne
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
The Beauty of the Less Significant — City Branding by Other Means
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking
Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.