Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Martin Boisen Researcher Profile
Martin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.
Robert Govers, Independent Advisor
Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.
Amsterdam City Performance, Brand Image and Reputation
Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.