Netherlands | TPBO

For the Love of Place

For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.

Robert Govers, Independent Advisor

Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.

City Profiles

Amsterdam City Performance, Brand Image and Reputation

6 February 201816 July 2020 The Editorial Team Amsterdam, city brand, city image, digital nomads, Europe, Netherlands, premium access, reputation

Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

10 August 201710 May 2020 The Editorial Team city marketing, Europe, Germany, marketing, Netherlands, place brand researchers, premium access, region, Regional Branding

Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.

Interviews

Frans van der Avert on Amsterdam City Marketing and Destination Branding

27 July 201710 May 2020 The Editorial Team Amsterdam, city, city brand professionals, City Branding, city marketing, destination brand professionals, Europe, Netherlands, premium access, travel and tourism

Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.