Netherlands: Latest insights, analysis and trends linked to the Netherlands' country image, national reputation and nation brand positioning; Holland's country-of-origin strength and perceptions of Brand Netherlands internationally.
Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.
Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
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