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Netherlands

Netherlands: Latest insights, analysis and trends linked to the Netherlands' country image, national reputation and nation brand positioning; Holland's country-of-origin strength and perceptions of Brand Netherlands internationally.

Martin Boisen Researcher Profile

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Martin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.

For the Love of Place

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For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.

Robert Govers, Independent Advisor

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Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.
City Profiles

Amsterdam City Performance, Brand Image and Reputation

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Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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