Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.
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Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
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Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
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Conny Moonen, Head of Connect Limburg, the Dutch region’s place brand management organization, discusses regional branding challenges, opportunities and trends.
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