- Introducing: World's Best in Place Branding -
Place Brand Consultants
Explore our interviews with place brand consultants, featuring experienced professionals with extensive expertise in the field. These consultants provide diverse perspectives and insights into the challenges and opportunities in place branding. Additionally, some of these experts are our impact collaborators and are featured in our Agency Showcase. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Sebastian Zenker on Place Marketing and City Branding
TPBO -
Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil
TPBO -
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.
Marcus Andersson on Talent Attraction and Place Attractiveness
TPBO -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Aparna Sharma on Nation Branding in India
TPBO -
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Tom Buncle on How to Succeed in Destination Branding
TPBO -
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
TPBO -
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
NEW: Story Competition!