Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Christopher Hire on Cities, Innovation and City Branding
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Nancy Snow on Japan, Nation Brands and Public Diplomacy
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Marcus Osborne on Country Brands and Nation Branding in Asia
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
David Adam on City Branding, Urban Management and Better Cities
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Chris Fair on the Branding and Marketing of Cities and Destinations
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Fernando Prado Abuín on Place Brands and the Reputation of Cities and Countries
Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.