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Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
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Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends
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Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Key Destination Marketing Challenges in 2015
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Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Sebastian Zenker on Place Marketing and City Branding in Germany, Denmark and the Netherlands
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Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
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