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Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Rod Crider on Economic Development in the USA: Then and Now
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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
City Nation Place Global Forum 2021: Conference Preview
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A quick overview by Clare Dewhirst on what participants of the City Nation Place Global Forum 2021 can expect, including speakers and topics.
Marketing Countries, Places, and Place-associated Brands – Book Review
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Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns
TPBO -
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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