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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Conferences

City Nation Place Global Forum 2021: Conference Preview

TPBO -
A quick overview by Clare Dewhirst on what participants of the City Nation Place Global Forum 2021 can expect, including speakers and topics.
Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

TPBO -
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Case Studies

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

TPBO -
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Case Studies

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

TPBO -
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Expert Advice

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

TPBO -
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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