Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
City Nation Place Global Forum 2024: Key Takeaways
Our key takeaways from the 10th City Nation Place Global Forum in London, highlighting insights on city branding and place marketing.
Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.