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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Case Studies Interviews Region Reports 

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

10 September 202011 December 2020 The Editorial Team Economic Development, Europe, Investment Attraction, Place Marketing, Regional Branding, Talent Attraction

Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.

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Case Studies Interviews 

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

23 July 202021 July 2020 The Editorial Team Economic Development, Europe, livability, Norway, Place Branding, Place Marketing, premium access, Regional Branding, Scandinavia

Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent – and a good deal of attention – through its innovative place branding initiatives.

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Expert Advice 

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

30 April 20206 May 2020 The Editorial Team panel, Place Branding, Place Marketing, premium access

Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.

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Expert Advice 

Measuring Place Branding Success: Challenges

29 April 20206 May 2020 The Editorial Team panel, Place Branding, Place Marketing, premium access

Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending

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Expert Advice 

Place Branding Accountability: Why and How to Measure Success

28 April 20206 May 2020 The Editorial Team panel, Place Branding, Place Marketing, premium access

Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.

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Place Brand Leaders: The Podcast

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Just published

  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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