Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Insights & Perspectives

One Place, Four Audiences: The Case for a Single Place Narrative

Editorial Team -
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Insights & Perspectives

Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations

Impact Partner -
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Interviews

Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa

Editorial Team -
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Insights & Perspectives

FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table

Impact Partner -
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Conferences

City Nation Place Global Forum 2024: Key Takeaways

Editorial Team -
Our key takeaways from the 10th City Nation Place Global Forum in London, highlighting insights on city branding and place marketing.
Interviews

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Editorial Team -
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
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© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.