City Nation Place Global Forum 2021: Conference Preview
A quick overview by Clare Dewhirst on what participants of the City Nation Place Global Forum 2021 can expect, including speakers and topics.
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Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Marketing Countries, Places, and Place-associated Brands – Book Review
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
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Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
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Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent – and a good deal of attention – through its innovative place branding initiatives.
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How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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