Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
How LIKE BERLIN Helps Residents Express their View on City Identity
In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
How Much Does the Branding and Marketing of Places Cost?
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Todd Mayfield on Branded Wayfinding for Destinations
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Virtual Real Estate – Geographic Domain Extensions for Place Marketing
Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.