Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.