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Regional Branding

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.

Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area

Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.

Regional Branding Explained: What It Means and Why It Matters (And How To Do It)

Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.

Luis Chavarría on Astronomy as Economic Development Opportunity for Chile

Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
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