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Regional Branding

Lucía Pinto on Developing Coquimbo Region as Astrotourism Destination

Lucía Pinto is the Indendente of Coquimbo region and as such its highest authority. In this interview she tells us why Coquimbo is predestined as the place in the world to go to for a glimpse at the stars and the universe.

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.

Which Are the Main Place Branding Challenges and Trends in 2019?

Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.

Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.

Joao Ministro on Algarve Regional Development, Branding and Sustainability

Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
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