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Regional Branding

Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.

Interviews

Regional Branding Explained: What It Means and Why It Matters (And How To Do It)

TPBO -
Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.
Interviews

Luis Chavarría on Astronomy as Economic Development Opportunity for Chile

Florian -
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
Interviews

Lucía Pinto on Developing Coquimbo Region as Astrotourism Destination

Florian -
Lucía Pinto is the Indendente of Coquimbo region and as such its highest authority. In this interview she tells us why Coquimbo is predestined as the place in the world to go to for a glimpse at the stars and the universe.
Case Studies

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Expert Advice

Which Are the Main Place Branding Challenges and Trends in 2019?

TPBO -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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