reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers
Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Anholt-Ipsos City Brands Index 2020: Key Insights
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
City Reputation: Insights, Benchmarking and Strategies
City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.