reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers
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Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Anholt-Ipsos City Brands Index 2020: Key Insights
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Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
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How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.