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Soft Power of Countries and Nations: Why It Matters and How to Measure It

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.

South Africa Country Performance, Brand Strength and Reputation

South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Anholt-Ipsos City Brands Index 2020: Key Insights

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

Place Rankings and Perception Surveys: How Credible, How Useful?

How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
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