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Ipsos

Ipsos is the third largest global market research firm. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.

South Africa Country Performance, Brand Strength and Reputation

South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Anholt-Ipsos City Brands Index 2020: Key Insights

Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

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