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reputation

The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.

Expert Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Research Insights

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

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Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Country Profiles

South Africa Country Performance, Brand Strength and Reputation

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South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Research Insights

Anholt-Ipsos City Brands Index 2020: Key Insights

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Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Expert Advice

Place Rankings and Perception Surveys: How Credible, How Useful?

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How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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