reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Uruguay: A Premier Hub for Film and Tech
TPBO -
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
How to Use Soft Power and Hard Power in Country Reputation Building
TPBO -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards
TPBO -
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
TPBO -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.