Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

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Jason McGrath Speaker Profile

Jason McGrath is a data-driven reputation strategist helping places, governments, and corporations to understand the unique strengths of their reputation,

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Ipsos

Ipsos is the third largest global market research firm. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.

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