-1.3 C
Munich
- Advertisement -spot_img

TAG

reputation

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

Soft Power of Countries and Nations: Why It Matters and How to Measure It

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.

Jason McGrath Speaker Profile

Jason McGrath is a data-driven reputation strategist helping places, governments, and corporations to understand the unique strengths of their reputation, identify gaps in perception...

Latest news

- Advertisement -spot_img