reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Global Soft Power Index 2024: Key Trends and What They Mean
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Place Reputation: What It Is and How It Works
Explore key insights into place reputation, highlighting how cities and regions shape their global image and impact through cultural and economic strengths.
Hot Destinations in 2023 for Talent, Investors, Tourism
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Uruguay
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.