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reputation

Ireland Country Performance, Brand Strength and Reputation

Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.

Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

How to Use Soft Power and Hard Power in Country Reputation Building

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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