- Introducing: World's Best in Place Branding -
Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential
TPBO -
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
Peru as Destination, its National Identity and Branding: Country Report
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Luis Chavarría on Astronomy as Economic Development Opportunity for Chile
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
Sophie Souyet of Amatista Travels on How Astrotourism is Creating Business Opportunities in Chile
Sophie Souyet of Amatista Travels in this interview shares why astrotourism is a great opportunity for the development of Coquimbo region in Northern Chile. She also gives useful advice on how to succeed as start-up tour operator.
NEW: Story Competition!