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Colombia

Colombia: Place brand insights and thoughts on the Colombian nation brand, Colombia’s country branding, reputation and positioning as country-of-origin.

Country Profiles

Colombia Country Performance, Brand Image and Reputation

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Colombia country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, tourism and more.
City Profiles

Medellín City Performance, Brand Image and Reputation

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Medellín city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Research Insights

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Interviews

José Pablo Arango Calle on Country Branding and the Reputation of Colombia

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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Observations

Current State of Place Branding Practice in Latin America

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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Interviews

Lina Maria Echeverri on Country Branding in Latin America

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Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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