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Colombia

Colombia: Place brand insights and thoughts on the Colombian nation brand, Colombia’s country branding, reputation and positioning as country-of-origin.

City Profiles

Bogotá – Sustainability Performance, City Brand Strength, and Reputation

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Snapshot of global rankings and indices on Bogotá’s sustainability, attractiveness for investors and talent, its city brand strength, and reputation.
Interviews

Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management

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Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Country Profiles

Colombia – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Colombia's performance in terms of sustainability, attractiveness for fdi, investors, talent, visitors, according to leading rankings and indices.
City Profiles

Medellín City Performance, Brand Image and Reputation

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Medellín city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Insights & Advice

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Interviews

José Pablo Arango Calle on Country Branding and the Reputation of Colombia

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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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