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Spain

Fernando Prado on Place Brands and the Reputation of Cities and Countries

Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).

Juan Carlos Belloso on City Branding and the Case of Barcelona

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.

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