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Spain
Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Fernando Prado on Place Brands and the Reputation of Cities and Countries
TPBO -
Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
TPBO -
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
TPBO -
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Juan Carlos Belloso on City Branding and the Case of Barcelona
TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
TPBO -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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