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Spain
Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Juan Carlos Belloso Speaker Profile
TPBO -
Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.
Spain Country Performance, Nation Brand Strength and Reputation
TPBO -
Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
TPBO -
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Bloom Consulting
TPBO -
Company profile of Bloom Consulting: place brand strategy consultancy and pioneer of the concept of the Digital Place and Digital Identity: places known for their commitment to digital technologies as a way of organizing their economies, their governance, their place-making, place branding and promotion.
Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies
TPBO -
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.
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