Spain | TPBO - Part 2

Juan Carlos Belloso Speaker Profile

Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.

Country Profiles

Spain Country Performance, Nation Brand Strength and Reputation

7 November 201813 August 2020 The Editorial Team country brands, country image, Europe, nation brand value, premium access, Spain

Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.

Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

9 August 201810 May 2020 The Editorial Team Barcelona, Catalonia, country image, Europe, ranking, Spain

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

Bloom Consulting

Company profile of Bloom Consulting: place brand strategy consultancy and pioneer of the concept of the Digital Place and Digital Identity: places known for their commitment to digital technologies as a way of organizing their economies, their governance, their place-making, place branding and promotion.

Interviews

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

11 January 201810 May 2020 The Editorial Team Barcelona, Catalonia, Europe, Spain, Talent Attraction

Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia – its strengths and challenges as hot spot for entrepreneurship and talent.