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Spain

Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.

City Profiles

Madrid City Performance, Brand Strength and Reputation

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Summary of rankings on how Madrid performs in terms of economic performance, city brand strength, livability and reputation.
Interviews

Alia El Banna on Identity and Belonging in Place Branding

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Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
City Profiles

Barcelona – City Performance, Brand Strength and Reputation

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Explore Barcelona's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
Country Profiles

Spain – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
City Showcases

Barcelona: The Catalonian Capital of Culture and Innovation

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Case Studies

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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