Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Barcelona: A Good Place to Live, Invest or Visit?
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Joxe Mari Aizega on Culinary Place Branding and the Power of Gastronomy
Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
Barcelona City Performance, Brand Image and Reputation
Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...