Spain – The Place Brand Observer

Spain Country Performance, Nation Brand Strength and Reputation

7 November 201821 November 2018 The Editorial Team country brands, country image, Europe, premium access, Spain

Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.

Interviews

Interview with Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

9 August 20182 August 2018 The Editorial Team Barcelona, Catalonia, country image, Europe, ranking, Spain

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

Bloom Consulting

Company profile of Bloom Consulting: place brand strategy consultancy and pioneer of the concept of the Digital Place and Digital Identity: places known for their commitment to digital technologies as a way of organizing their economies, their governance, their place-making, place branding and promotion.

City Profiles

Barcelona City Performance, Brand Image and Reputation

17 January 201828 August 2018 The Editorial Team Barcelona, Catalonia, city brand, city image, Europe, livability, premium access, reputation, Spain, talent attraction

Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Interviews

Interview with Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

11 January 201817 January 2018 The Editorial Team Barcelona, Catalonia, Europe, Spain, talent attraction

Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia – its strengths and challenges as hot spot for entrepreneurship and talent.

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