Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
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Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo
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Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.
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Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
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Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
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