Spain | The Place Brand Observer

Brand Barcelona: New Book on Creating a City Identity

29 January 20195 March 2019 The Editorial Team Barcelona, premium access, Spain

Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo

Juan Carlos Belloso Speaker Profile

Juan Carlos Belloso: keynotes, workshops and seminars on city and destination branding, developing and managing cultural districts and smart destination management.

Country Profiles

Spain Country Performance, Nation Brand Strength and Reputation

7 November 20184 January 2020 The Editorial Team country brands, country image, Europe, premium access, Spain

Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.

Interviews

Interview with Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

9 August 20182 August 2018 The Editorial Team Barcelona, Catalonia, country image, Europe, ranking, Spain

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

Bloom Consulting

Company profile of Bloom Consulting: place brand strategy consultancy and pioneer of the concept of the Digital Place and Digital Identity: places known for their commitment to digital technologies as a way of organizing their economies, their governance, their place-making, place branding and promotion.

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