- Introducing: World's Best in Place Branding -spot_img

Spain

Alia El Banna on Identity and Belonging in Place Branding

Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.

Barcelona City Performance, Brand Image and Reputation

Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Spain Country Performance, Nation Brand Strength and Reputation

Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.

Barcelona: A Good Place to Live, Invest or Visit?

Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Joxe Mari Aizega on Culinary Place Branding and the Power of Gastronomy

Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebasti√°n and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
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