Spain | TPBO

Barcelona: A Good Place to Live, Invest or Visit?

25 July 20206 August 2020 The Editorial Team Barcelona, Catalonia, City Branding, destination marketing, Europe, Spain

Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.

Case Studies Interviews

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

11 June 202015 June 2020 The Editorial Team Barcelona, Catalonia, city brand professionals, City Branding, city identity, city image, city marketing, Europe, premium access, Spain

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Interviews

Joxe Mari Aizega On Culinary Place Branding and the Power of Gastronomy

23 January 202010 May 2020 The Editorial Team Europe, Place Branding, premium access, Spain

Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.

City Profiles

Barcelona City Performance, Brand Image and Reputation

17 January 202025 July 2020 The Editorial Team Barcelona, Catalonia, city brand, city image, Europe, livability, premium access, reputation, Spain, Talent Attraction

Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.