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Spain

2017 Country Reputation Ranking: Leaders, Highlights and Trends

Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.

Gildo Seisdedos, Professor at IE Business School in Madrid, Spain

City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.

Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia

Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.

Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia

Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.

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