USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Andy Levine on the Keys to Success in Place Marketing and Economic Development
Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Ed Burghard on Brand USA and Strengthening Brand America
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.