USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Jeff Finkle on Economic Development Practices in the USA
Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Key Destination Marketing Challenges in 2015
Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges
Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Nick Cull, Professor of Public Diplomacy at USC Annenberg
USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.