USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges
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Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Nick Cull, Professor of Public Diplomacy at USC Annenberg
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USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Andy Levine on the Keys to Success in Place Marketing and Economic Development
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Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Ed Burghard on Brand USA and Strengthening Brand America
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Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Bill Baker on Destination Branding for Small Cities
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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.