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USA

USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.

Interviews

Ed Burghard on Brand USA and Strengthening Brand America

TPBO -
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Interviews

Bill Baker on Destination Branding for Small Cities

TPBO -
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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