The Burghard Group

The Burghard Group is dedicated to changing the current paradigm of economic development from a focus on job growth to a focus on helping residents more easily achieve their dreams.

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Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

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Place Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker

Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.

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