USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
The US in Decline as Hard Power Returns — Brand Finance Global Soft Power Index 2026
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
America’s Best Cities 2025: Top 10, Trends, and Takeaways
Explore key insights from Resonance’s 2025 America’s Best Cities Ranking. Discover which American cities are perceived as top-performing.
Austin – City Performance, Brand Strength and Reputation
How Austin in Texas performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
San Diego – City Performance, Brand Strength and Reputation
Explore how San Diego performs in rankings of economic competitiveness, city brand strength and reputation, livability, and urban sustainability.
America’s 100 Best Cities in 2024 Ranking – Top Performers & Key Trends
Discover the top urban centers for quality of life, reputation, and competitive identity in America's Best Cities Report 2024 by Resonance.
Washington D.C. – City Performance, Brand Strength and Reputation
Washington D.C. - economic and sustainability performance, livability, appeal to investors and talent, city brand strength, and reputation.