Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

Editorial Team -
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Insights & Perspectives

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

Editorial Team -
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Insights & Perspectives

Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?

Editorial Team -
What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Insights & Perspectives

How to Attract and Retain Talent During the Pandemic: Strategies and Examples

Editorial Team -
Key insights and advice from are recent webinar by Future Place Leadership on how to attract and retain talent during the coronavirus pandemic, with examples from talent attraction organizations in Europe.
Insights & Perspectives

Why Climate Resilience Is Now Key for Place Branding Success: Malcolm Allan

Editorial Team -
Why are climate resilience and sustainability now key factors for place branding success? Malcolm Allan explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
Insights & Perspectives

Countries Leading in Environmental Performance: EPI 2020 Insights and Highlights

Editorial Team -
Environmental Performance Index, EPI 2020: Zach Wendling of Yale University's Center for Environmental Law & Policy shares key insights on countries leading and lagging in environmental performance.
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