Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Current State of Peacefulness Around the World: Key Insights from Global Peace Index 2020

Editorial Team -
How peaceful is the world? Which countries are leading, which facing challenges, as we emerge from the coronavirus situation? Global Peace Index 2020 highlights.
Insights & Perspectives

The Class of 2020 Trend Report: Key Insights on Placemaking and How We Live, Work and Learn

Editorial Team -
Latest insights and findings from The Class of 2020's report on trends and tendencies in how we live, study and work. Must read for talent attraction managers.
Insights & Perspectives

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

Editorial Team -
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
Insights & Perspectives

Measuring Place Branding Success: Challenges

Editorial Team -
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...
Insights & Perspectives

Place Branding Accountability: Why and How to Measure Success

Editorial Team -
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Insights & Perspectives

Anholt-Ipsos City Brands Index 2020: Key Insights

Editorial Team -
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
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