Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Nation Branding Explained: Insights, Strategies, Examples

Editorial Team -
Nation branding - a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
Insights & Perspectives

Destination Branding Explained: Insights, Strategies, Examples

Editorial Team -
Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.
Insights & Perspectives

Country Branding: What It Is and How It Works

Editorial Team -
Country branding can transform global perceptions of countries, can boost national pride, and support export of products and services. Find out how in our articles, case studies and interviews with specialists in country reputation and nation brand rankings.
Insights & Perspectives

City Branding: What It Is and How It Works

Editorial Team -
City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.
Insights & Perspectives

Placemaking: What It Is and How It Works

Editorial Team -
Placemaking: what is it all about? How do you do it and why? What role does placemaking play for place branding, talent attraction or economic development? Here's what experts think about the topic.
Insights & Perspectives

Talent Attraction: What It Is and How It Works

Editorial Team -
Talent attraction: how to attract world's smart and creative, specialists and high potentials to your city or region, and how to make sure they stay and contribute to your place's economic development, attractiveness and competitiveness.
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