Insights & Perspectives

Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.

Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...

What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.

How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.

Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.

How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.