Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

How-To Guides

Place Brand Management: How to Initiate Brand Action Planning, How to Control

Editorial Team -
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...
Insights & Perspectives

Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable

Florian Kaefer -
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
How-To Guides

How Can Place Branding Support Conflict Resolution and Peacebuilding?

Editorial Team -
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Insights & Perspectives

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

Editorial Team -
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Insights & Perspectives

How Can Places Attract and Retain Talent? Introduction to Talent Attraction Management

Editorial Team -
How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.
Insights & Perspectives

Regional Branding: What It Is and How It Works

Editorial Team -
Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.
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