Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

Editorial Team -
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Insights & Perspectives

How Does Social Media Affect Place Brands? Opportunities and Risks

Editorial Team -
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Insights & Perspectives

Switzerland Tops Most Innovative Countries Ranking 2019

Florian Kaefer -
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Insights & Perspectives

Public Vs. Private Sector Branding Explained: Similarities and Differences

Editorial Team -
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
How-To Guides

What Is A Brand – And What It Is Not: Branding Explained

Editorial Team -
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
How-To Guides

Bridging Perception Gaps: How to Overcome Place Image Challenges

Editorial Team -
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
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