Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Talent Attraction: What It Is and How It Works

Editorial Team -
Talent attraction: how to attract world's smart and creative, specialists and high potentials to your city or region, and how to make sure they stay and contribute to your place's economic development, attractiveness and competitiveness.
Insights & Perspectives

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

Editorial Team -
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Insights & Perspectives

How Does Social Media Affect Place Brands? Opportunities and Risks

Editorial Team -
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Insights & Perspectives

Switzerland Tops Most Innovative Countries Ranking 2019

Florian Kaefer -
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Insights & Perspectives

Public Vs. Private Sector Branding Explained: Similarities and Differences

Editorial Team -
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
How-To Guides

What Is A Brand – And What It Is Not: Branding Explained

Editorial Team -
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
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