Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Place Branding Agenda 2019: Key Trends and Challenges

Editorial Team -
Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.
Insights & Perspectives

New Working Environments: How Cities Compete for Mobile Talent

Editorial Team -
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
Insights & Perspectives

How to Finance Place Branding Initiatives? Strategies and Examples

Editorial Team -
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Insights & Perspectives

How to Create a Place Brand Communications Strategy?

Editorial Team -
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
Insights & Perspectives

How to Measure Country Brands? Models, Tools and Approaches

Editorial Team -
How to measure country brands? You asked, our panel of place branding specialists has answers.
Insights & Perspectives

Who Owns a Country or City Brand?

Editorial Team -
Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
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