Insights & Perspectives

Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.

Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.

How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.

How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.

How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.

How to measure country brands? You asked, our panel of place branding specialists has answers.