Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Book Reviews

New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns

Florian Kaefer -
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
How-To Guides

City Branding: Which Factors Are The Most Crucial For Your City Brand?

Editorial Team -
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

Editorial Team -
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How-To Guides

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

Editorial Team -
Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Insights & Perspectives

Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019

Florian Kaefer -
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Insights & Perspectives

Which Are the Main Place Branding Challenges and Trends in 2019?

Editorial Team -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
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