Insights & Perspectives

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.

Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.

How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.

Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.

Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.