Observations
Observations, reflections and behind-the-scenes commentary from TPBO’s editorial team and TPBO founder, Florian Kaefer.
Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Place Branders, Don’t Mess With The People’s Brand!
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Place Branding Joys and Sorrows: Logos and Slogans
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.