Observations

Current State of Brand Africa: Place Branding Challenges and Opportunities

Editorial Team -
Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.
Observations

Current State of Place Branding Practice in Latin America

Editorial Team -
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Observations

Current State of Place Branding Practice in North America

Editorial Team -
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

Editorial Team -
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Observations

City Branding: To Flag or Not to Flag?

Editorial Team -
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Observations

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

Editorial Team -
Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
1...456Page 5 of 6

Latest Insights:

© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.