- Introducing: World's Best in Place Branding -spot_img
Observations

Thoughts on 2015 Place Marketing and Branding Manifesto

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Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Expert Advice

Why Place Branding Is (Still) Not About Logos and Slogans

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Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Observations

Brands, Trust and the Transparency Revolution

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Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Observations

Place Branding Joys and Sorrows: Logos and Slogans

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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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