Observations

City Branding: To Flag or Not to Flag?

Editorial Team -
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Observations

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

Editorial Team -
Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
Observations

Thoughts on 2015 Place Marketing and Branding Manifesto

Editorial Team -
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Insights & Perspectives

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Observations

Brands, Trust and the Transparency Revolution

Editorial Team -
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

Editorial Team -
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
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