Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
Book Review: The Place Economy – Placemaking by Andrew Hoyne
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
Public-Private Spaces: How Cafés Could Inspire Place Branding
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
Graffiti, Place Brand Authenticity and Creative Placemaking
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
City Branding: To Flag or Not to Flag?
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Christopher Hire on Cities, Innovation and City Branding
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Can Seng Ooi on Place Branding, Culture and Sustainability
Can Seng Ooi in this interview discusses place branding in Denmark and Singapore, and the links between city branding, culture and sustainability.