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Barcelona
Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia
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Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Juan Carlos Belloso on City Branding and the Case of Barcelona
TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
TPBO -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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