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Barcelona

City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona

Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.

Not Just About Money: How Cities Become Leaders in Talent Attraction

Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.

Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia

Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).

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