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Barcelona

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

How to Navigate the Place Branding Jungle – Advice for Place Leaders

In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.

City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona

Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.

Not Just About Money: How Cities Become Leaders in Talent Attraction

Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
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