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Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

Nordic Place Branding Conference, Copenhagen March 2018: Highlights

Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

How to Navigate the Place Branding Jungle – Advice for Place Leaders

In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.

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