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Barcelona

Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain's second largest city approaches brand positioning and how its image and reputation have changed over time.

Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

TPBO -
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Conferences

Nordic Place Branding Conference, Copenhagen March 2018: Highlights

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Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
Interviews

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

TPBO -
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.
Expert Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Expert Advice

How to Navigate the Place Branding Jungle – Advice for Place Leaders

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In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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