Barcelona is among the best known city branding examples and often used as case study for the rebranding of a city. Learn about how the Catalan capital and Spain‘s second largest city approaches brand positioning and how its image and reputation have changed over time.
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia – its strengths and challenges as hot spot for entrepreneurship and talent.
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
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Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
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José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
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