Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.