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Catalonia

Barcelona: A Good Place to Live, Invest or Visit?

Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Barcelona City Performance, Brand Image and Reputation

Barcelona city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.

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