- Introducing: World's Best in Place Branding -spot_img

Catalonia

Catalonia: Learn about the branding of Catalonia as destination and its public diplomacy efforts as independence-seeking stateless nation in Europe.

City Profiles

Barcelona – City Performance, Brand Strength and Reputation

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Explore Barcelona's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
City Showcases

Barcelona: The Catalonian Capital of Culture and Innovation

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Case Studies

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

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Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Interviews

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

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Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.
Insights & Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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