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brand positioning

Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia

Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.

How Nation Branding can Accelerate National Competitiveness and FDI

India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

7 Success Factors for Effective Place Brand Partnerships

Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.

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