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brand positioning

Brand positioning strategies and examples are of key interest to every place brand manager, city marketer or destination branding professional. Here’s some food for thought on the successful brand positioning of cities, countries, nations, destinations.

Case Studies

Branding Cities Through History and Culture: Example Verona and Cannes

TPBO -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Case Studies

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Observations

City Branding: To Flag or Not to Flag?

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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Interviews

Todd Mayfield on Branded Wayfinding for Destinations

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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Interviews

Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia

TPBO -
Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.
Expert Advice

How Nation Branding can Accelerate National Competitiveness and FDI

TPBO -
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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