- Introducing: World's Best in Place Branding -spot_img

City Brand Professionals

Ben Knapp of Saffron Consultants on Placemaking and Place Branding

Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.

Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences

Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.

Gary Warnaby on City Marketing and Branding Retail Destinations

Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.

Christopher Hire on Cities, Innovation and City Branding

Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.

Frank Cutitta on City Branding and How to Build Smart and Resilient Cities

Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.

Christophe Alaux on Place Marketing in France

Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
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