City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Virtual Real Estate – Geographic Domain Extensions for Place Marketing
Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
Teemu Moilanen on Finland, Nation Brands and City Branding
Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
Research Insight: Key City Branding Challenges in Europe
Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Christophe Alaux on Place Marketing in France
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Mihalis Kavaratzis on How to Succeed in Place Marketing
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.